Using Focus to Double Revenue

We have enormous willpower and can generate many possibilities, but often times we don’t. Simply because we let distractions get in the way.

Tune in as I discuss all things focus:

  • How to get results in a much shorter time period.
  • Why the art of focusing will give you a sense of peace and power.
  • The humble to-do list and why it’s motivating.
  • How to get crystal clear about your goals.

The art of focusing allows you to see opportunities that others don’t.
– David Wood


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[00:00:00] Josh Cary: So why don’t you tell us what in the world focus dot C E O is and why that name works so well for your mission?

[00:00:06] David Wood: Yeah, well, I, I discovered a personal growth program when I was 27 and I’m 53 now. And what I got from that was the whole concept of being cause in our own lives. Like you don’t have to just respond to what happens.

[00:00:24] David Wood: You don’t have to just take what happens. You can actually, humans can generate, we have willpower animals, don’t they can’t generate possibility and, and have a vision for the future, but we can. And so they trained me very deeply in commitment and action and possibility. And I realized over years of working with business owners.

[00:00:46] David Wood: The N w maybe the number one tool we have is the ability to focus on what matters. We don’t use it very often, but we have that ability to set goals over 12 months, three months, seven days, we have the ability to say this morning, I will work on this and I will ignore these 10 other things that would like to get my attention.

[00:01:08] David Wood: We have that ability. We don’t always do it, but I find when I exercise focus and where my clients exercise, focus, Two things happen. We tend to get the results we want in a much shorter time period. And secondly, as a sense of peace and power that we know we are working on, the thing that we have said matters most, and that feels really good.

[00:01:35] David Wood: Again, we don’t do it very often, but it feels really good. And I’m here to be a. Do that more you’ll thank yourself. Six months from now, 12 months from now, when you have the business you want, when you have the revenue you want and you have that sense of peace and.

[00:01:53] Josh Cary: Let’s talk about what it, what it means to focus, what that word means, what it looks like to focus versus you hear so many different points of interest on one side, people say multitasking does not work.

[00:02:13] Josh Cary: Then you hear people say to do live. Do not work. So where does that fall into your definition of what focus is and what it means and what it looks like? How do we know we’re doing it well and right.

[00:02:27] David Wood: Yeah. Well, it was a few questions in there at a see if I can focus on one at a time. I think to-do lists a great, I can’t see any problem with that.

[00:02:39] David Wood: In fact, I think it helps to focus the mind I’ve I’ve got I’ve got a sheet in front of me. And I wrote down the different tasks that matter to me today and tomorrow, these are the things that are my priorities, so that helps my, my brain. And then I went and put some numbers next to them. I’ve got a number 1, 2, 3, and four.

[00:03:01] David Wood: So when we’re done with this call and I’m like, oh, what should I do? That’s a real choice. What should I do now? If I don’t have this list and I don’t have the focus, I might start checking email. I might want to check like what’s happening on Facebook? Oh, look, I’ve got some voice messages. So my agenda gets hijacked.

[00:03:25] David Wood: That’s how you know, you’re not doing it very well. If you’re just scattered, going from one thing to another, if you feel you’re rushed, like I just noticed I’m speaking a bit quick. And so I’m not, I’m not really breathing very well, so that’s a clue. Okay. Hang on. Let’s slow it down. Let’s work out. What matters right now?

[00:03:47] David Wood: What matters is me talking to you providing value to the listeners. And then after that, I’ll pick something on here, ideally. All right. If I’m, if I’m at my best, I’ll pick something on here. The phone will be on, do not disturb. And I’ll dive in and I’ll, I’ll do what matters to me today. And I’ve got a couple of things I’d really liked to get handled now, how you know, you’re doing it with.

[00:04:13] David Wood: I’ll I’ll list some bullet points, which which, by the way, I have a cheat sheet with this, I’m happy to give it away to listeners at the end of this. So they don’t have to write everything down. The first thing, do you have crystal clear goals for a 12 month timeframe? And are they goals that would have, you want to call all of your friends to say, this is so cool.

[00:04:34] David Wood: I actually did this. Check it out. I hit this goal. That’s a great test then. Have you layered your goals? So do you know the three month version of that? And I always resist this because my brain is like, ah, God, I don’t want to do it. And what if I set the goal and I don’t hit it, but it, but it doesn’t have to be complex.

[00:04:55] David Wood: It could just be, how would I know in three months, if I’m falling on track to the, those goals, what are some milestones? And then do you have every week, a very clear. Action plan. Okay. For the next seven days, these are my targets. This is what I want to have celebrating at the end of the seven days. And this is what I will agree not to do now.

[00:05:22] David Wood: That’s hard for most people. It’s hard for me. I don’t want to miss out and I want to, I want to feel busy cause I want to feel the adrenaline and the dopamine. So I want to multitask and I want to try and do everything and. It’s fun.

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