Content Marketing

Creating engaging content is a must, but how do you stay ahead of the curve?

There are many ways you can make use of podcasts by repurposing and syndicating.  Here’s my tips:

  • An easy process to extract ‘gold’ content from podcasts.
  • The key repurposing pieces.
  • What type of syndication to use.
  • Why educating your audience is the key to success.

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[00:00:00] David Wood: In a way, this is the only marketing that I do. There’s a secondary side of this. And I want to talk about that because it might be useful for people who are podcasting. Is I syndicate the content. If that’s the right one, Yeah. But like this, this interview with you, I’ve got four different time references write down, I’ve got 10, 16, 10, 27, 10 30, 2, 10 36, and four different topics that we’ll talked about.

[00:00:29] David Wood: And so at the end of this interview, I’m going to go back and just get the start and end points. And put that into my content factory and my social media person. We’re going to chop that up, write a little article, put it on the blog, put it on YouTube, loaded into my email auto responder for the people who subscribed to get my content.

[00:00:48] David Wood: And then Everything will get loaded into HootSweet or some kind of social media platform so that it will go out automatically over the next seven days. So that people be seeing this on Instagram. They’ll see it on Twitter. They’ll see it on LinkedIn. So there’s a whole syndication backend to this.

[00:01:06] David Wood: I want to talk about content marketing, if that’s okay.

[00:01:09] David Wood: And you brought that up. I didn’t know that that’s what it was called. But back in 19 98, 19 99, I started a newsletter and initially I actually had 200 people subscribed and I didn’t have the newsletter yet because I’d go and give speeches and people would sign up for my newsletter on these, on paper.

[00:01:29] David Wood: And I had all this, this list of all these email addresses had no newsletter. So then I finally created it. And for years I would put out articles and this was before video was even a thing. And then ultimately, now it’s video. So I didn’t know that that’s what I was doing until someone asked me, what’s your marketing strategy?

[00:01:50] David Wood: And I said, I don’t really have one on someone said, that’s crap. You’ve been putting out value consistently for years and years and building your audience that way. Podcasting is just another way to. It means that you don’t have to write articles. It means that you don’t have to sit down and generate content alone, which you can still do.

[00:02:11] David Wood: That’s I do it sometimes. I get an idea for a video recorded on my phone, upload it to Dropbox and my social media person can send it out. But as you said earlier on yeah. Get someone else interview an expert and boom, you’ve got content, you’ve got ideas. And then you can chop up that content in different ways.

[00:02:33] David Wood: And you’ve got a podcast on top of that. If you go and get it. Appear on someone else’s show, you can write down the time references and whatever, and, or just have you have an, a VA go through the video on pullout select clips. Boom. There’s your content. So I have an endless supply of content. For social media.

[00:02:55] David Wood: And I think I’m just a fan of content marketing, like educate your audience, help your audience, give away information for free Tucky. More as a coach that I followed for a while, I like a lot of his content and he says, I give away my information for free. I charge a premium for implementation. Wow. It makes a lot of sense.

[00:03:17] David Wood: So you can go to my podcasts and get on my email list and you can get so much amazing content for me. No, that doesn’t mean you’re going to implement it. Yeah. I charge for helping you actually put that into into place so that you can have the results that you want. So there’s, there’s my plug for content marketing and podcasting, I think is a great method.

[00:03:40] David Wood: If that’s the way you want to do it, if you don’t want to do that, have a YouTube channel and just create videos or write articles. But I’m a massive fan for content, right.

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