How Do You Sell a Groundbreaking, Transformational Movie? (What the Bleep Do We Know!?)

In this episode of Extraordinary Focus, William Arntz, a true trailblazer in the world of art, shares his remarkable journey from pioneering innovative productions to embracing the fusion of science and spirituality. With projects like “What the Bleep Do We Know!?” Arntz reshaped the landscape of creative expression. He shares his strategies for acceptance, collaboration, and innovative marketing that led to his iconic successes.


  • What inspired the creation of “What the Bleep Do We Know!?”— a film seamlessly merging science and spirituality?
  • What was the pivotal strategy behind the film’s grassroots success?
  • Can “bad idea days” lead to an innovative breakthrough?
  • What role did local engagement and organic buzz play in expanding the film’s reach?
  • What lessons can we learn from his journey about perseverance, creative adaptation, and pushing boundaries?

“Hitting bottom is not the end of the journey.”

– William Arntz

William Arntz aims to capture and share the light of the spirit through mediums like film, books, theater, and retreats. His business blossomed into multi-million-dollar productions like “What the Bleep Do We Know!?” and “Down the Rabbit Hole.” His creative journey combines science with spirituality, encountering both admiration and resistance and ultimately contributing to the transformational movement from the fringes to general acceptance.

To learn more about William, visit:


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