What’s the fastest way to double your revenue?
I focus on three approaches to doubling your productivity, doubling your revenue, and building a team so you can effectively scale.
In this interview I share case studies where you’ll learn:
- How to get your plan into implementation mode.
- Why messaging is critical to double your revenue.
To find out more about Seth and Kevin, go to https://kevinharrington.tv/podcast/
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– TRANSCRIPT –
Seth Greene: [00:00:00] I don’t want the secret sauce, but I want some examples perhaps of how you were able to help someone narrow those things down to achieve that goal.
David Wood: [00:00:09] Yeah. Great. Yeah we’ll narrow it down. First, we’ll go meta a little bit. The three big buckets that I teach doubling your productivity. The second bucket is doubling the revenue where we look at leads and conversions, and then the third bucket is building a team.
I try and keep it really simple because if I don’t do that you’re just going to get more overwhelmed. And then since you’ve asked about doubling the revenue, I give you a couple of examples. One client, Laura Belmar is just, she’s brilliant. She’s really good at what she does in a business. And when we looked at increasing conversion, she already had a plan.
She’d been wanting to get around to it for a year. But I’m sure you know what I’m talking about here, there’s so much on our to-do list and she just hadn’t bitten the bullet and implemented the steps that she already knew were probably going to help. She increased conversion by a whopping 25%. Wow. And then I’d like to take credit for the strategies, but what I can take credit for is getting her to implement it. Because how many of us know how to get healthier? Wait everybody’s radically, right? Yeah. Knowing that does nothing for your body, right? Sometimes it’s the implementing. Another client.
And I have permission to share these stories. Amy Youngblood has an interior design business and there was an issue with the messaging and I’m a huge fan of caveman messaging. So this is an example where we get diluted and we get scattered. Me, for example, I want to help entrepreneurs with 20 things.
I, I really, and I do. I help them with a lot of things, but your messaging can’t be diluted. So we helped Amy to clarify it. And particularly now, during the pandemic when, as an interior designer, I’m like, what’s the caveman problem that a caveman could grunt.
Seth Greene: [00:02:02] And what does caveman problem mean for those of our folks who don’t know.
David Wood: [00:02:05] It means it’s a problem that your caveman mind could grunt it out.
So with her her messaging was a little diluted. Like we want you to feel really good in your home and have a place where you can entertain. And there was so many promises. The caveman problem was you’re stuck in a place you don’t love. It’s a pandemic. You can’t go anywhere. You’re stuck in a place you don’t love,and that’s not fair. So we got that clear and the promises have a home or nest that you love. One you’re proud of. One, that feels like you. We got it that clear. And over 12 months she was able to double revenue and I think a big part of it was just getting that messaging crystal clear.
Seth Greene: [00:02:52] Who’s an ideal client for you. Who is an ideal entrepreneur for this program.
David Wood: [00:02:56] Thank you. I love that question. I just thought about Sam Page is one of my clients and God, I love this guy. He’s ideal because he’s turning over 200,000, which means I can make a bigger difference financially. And he’s so high functioning. He’s so smart and so good at what he does. Plus he’s coachable.
And that is an amazing combination. If you’re really good at what you do. And you’re always hungry for input to learn how to do a better, that’s a winning combination in my book. So our sessions are just boom. And then he goes out and he’ll take it on for himself. What we’ve talked about. And then the next week he’ll roll it out for his whole team.
You’re just like, oh, he’s like, all right, what’s next? How do I move even faster? How do I remove myself from the bottleneck? I think in the first month of working together, he’d freed up 20 to 30 hours of his week.
Seth Greene: [00:03:51] That is absolute.
David Wood: [00:03:52] Do other things you can always,
Seth Greene: [00:03:54] You’ve always been so generous with our audience.
I know you’ve got something irresistible for us. Tell us about it.
David Wood: [00:04:00] I do. I have a gift basket. It’s a little fruit salad for your audience. Three things that you’ll get. The first thing is a cheat sheet with the first steps to double revenue. Because again, it can be like, where do I start? Here’s where to start.
The second thing is a short video showing you how to implement the steps. And then the third thing is a 15 minute, a free 15 minute double your revenue audit. Where I’ll get on the phone with you and we’ll just identify the low hanging fruit. And if it turns out you want help implementing that, we’ll talk about coaching and if not happy to just help you work out where to start in your business to double revenue and the link for that is my focus, gift.com.
Seth Greene: [00:04:44] Awesome. All right. We will make sure to put my focus gift.com in the show notes. I’m going to go get mine right now.
